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Dining

Wendy’s breakfast could disappear at some restaurants

Katherine Langford
Editor-in-Chief · Friday, November 6, 2026 at 4:10 PM · 1 min read
Wendy’s breakfast could disappear at some restaurants

Amid slumping sales, Wendys leaders told investors that franchisees will no longer be required to serve breakfast.The announcement comes as the Columbus, Ohio-based fast-food chain rejected a bid to buy the company. Company leaders said some locations could improve profitability by dropping breakfast.This option directly supports stronger restaurant economics, improves the employee experience, and importantly, allows operators to concentrate on the food offerings and dayparts that have always been at the heart of Wendy's, Wendys CEO Bob Wright said.RELATED STORY | Wendy's, struggling with beef prices and growing competition, gets buyout offerMany Wendys locations have struggled to draw customers during breakfast hours. The chain began offering breakfast nationwide in 2020.Earlier this year, Wendys said it had no plans to exit the breakfast market but would give locations flexibility to open later.Mandating that franchisees operate during a day part where they lose money is going to do

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